Understanding the Difference Between Master Agents and Value Added Resellers (VARs)

Back to blog

Blog posted:

- A Vertical Communications Mini-Guide - 

If you’re new to communications you might not know that there are multiple types of providers. The first step to choosing the best provider is to choose between a Master Agent / Sub Agent and a Value Added Reseller (VAR).

There are pros and cons to both types of providers. Download this mini-guide to learn the difference between providers and the pros and cons.

As an added bonus a pro and con checklist is available for you to review with the providers you're considering. Make sure to talk about each item with your providers to make sure they can meet your needs. 


Author Bio

Rebecca Ward

Meet the Author, Rebecca Ward! Rebecca, the Sr. Marketing Manager at Vertical Communications, is here to help you leverage your communications system. Rebecca brings 10+ years of writing and marketing experience to the Vertical team. Located in Denver, Co, Rebecca has been with Vertical since 2016. With a background in literature, technical writing, and content marketing, Rebecca is focused on researching important topics in telecom and translating them into information that will help Vertical's customers get ahead. When Rebecca isn't at work, she spends her time taking advantage of Colorado's outdoor scene. You can find her running, cycling, and backpacking with her extended family, husband, and three dogs.