Vertical Whitepapers

On the Radar: Vertical Communications
A flexible suite of applications tailored for retailers' specific communications requirements

Many vendors and service providers approach the Retail sector with much the same communications solutions they sell to companies in other industries, relying on partners to deliver applications tailored specifically to retailers. Vertical Communications, on the other hand, has developed a set of communications applications capable of improving retailers' communications with customers regardless of whether they are in a physical store or shopping online. This allows Vertical to provide a comprehensive communications solution for retailers that have standardized on its — and in some cases its competitors' — UC platform.

Drawing on 15 years of experience delivering communications solutions for retailers, Vertical has developed a suite of applications that address communications requirements specific to the bricks-and-mortar stores operated by large retailers. Read this report by industry analyst Ovum Consulting to see why they recommend retailers put Vertical on their radar to help reduce telephony costs, improve communications with customers and drive sales.

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Related Topics: Retail Applications Suite

Applying BI to Voice Communications: Taking Technology Investments to the Next Level

Communications needs have changed for businesses of all sizes. In today's online, on-demand world, customers expect immediate attention and action or they quickly turn to alternatives. Customers know they have power, and they readily wield it to get faster service, lower prices, and personalized experiences.

This Frost & Sullivan white paper discusses how smartly pairing communications technology with business data provided through customer relationship management (CRM) resources can help companies better serve and retain customers, and open new revenue opportunities.

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Related Topics: Vertical CRMLink

Mobile UC Enablement in Retail

In the retail segment the opportunities and challenges to leverage advancements in mobile technologies is particularly unique. Providing a frictionless mobile experience within the confines of retail outlets, while being conscious of ever-narrowing margins retailers face, are factors that set leading unified communications vendors apart in the marketplace. Frost & Sullivan's independent analysis of the Retail market clearly shows that by offering mobile apps that UC-enable customer-facing employees, Vertical is not only improving worker productivity, but is also enhancing operations and business processes within the retail industry.

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Related Topics: Vertical in Retail

A Mobile Architecture, Not Just a Mobile App

Creating a successful and enriched, integrated and seamless mobile experience is the goal of businesses, governments, educational institutions and not-for-profits — virtually any type of organization. In this paper, independent communications and security analyst Gary Audin discusses how in order to remain competitive, enterprises using Unified Communications (UC) to enhance productivity and efficiency across multiple business facets must consider the seamless integration of mobility — in particular, BYOD — into the UC environment sooner rather than later.

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Related Topics: ViewPoint — Personalized Communications for Mobile and Desktop Workers