work.flow: The progression of steps, tasks, events and interactions that comprise a work process, involves two or more persons, and creates or adds value to the organization's activities. - BusinessDictionary.com
In other words, workflows are how people get their jobs done. Technology is important, but workflows are everything.
Every business has its own unique processes that are repeated routinely throughout the day to keep things running, e.g., how it processes orders, contacts customers, delivers products and handles customer calls. At the heart of any business, a company's communications technology should complement and enhance those workflows. The system should adapt to the workflows — not the workflows to the system.
But most communications vendors get it wrong. The result? "Workflow Interruptus," with products and technology that end up making things even more complicated. Take a look at this short video to see what we mean.
At Vertical, we take a very different approach to business communications. Contact us today to find out how we can get your workflows flowing with communications technologies that actually help you get work done.