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Artisoft, MAS And Alternate Access Partner For Innovative Communications Solution For Florists
Uniting TeleVantage and Floral Management System delivers
comprehensive call center application to increase orders and improve
service
Cambridge, MA, Dallas, TX, and Raleigh, NC – June 15, 2004 – Artisoft®, Inc. (OTC: ASFT), a leading provider of
open systems IP-PBX and call center products, McShan Abner Systems
(MAS), a leading developer of floral integrated management systems,
and Alternate Access®, specialists in converged communications,
today announced the availability of AA MASLink™, a comprehensive
and expandable Call Center application for florists. Designed
by Alternate Access and MAS to match the workflow demands of the
highly competitive floral industry, this solution combines TeleVantage®,
Artisoft’s award-winning IP-PBX, with MAS Floral Management
System. This strategic relationship, formed under Artisoft’s
Open Communication Alliance, empowers Artisoft, MAS and Alternate
Access to promote the solution to their respective channels.
Integrating the robust feature sets of TeleVantage and MAS Floral
Management System, MASLink eliminates extra processing steps that
cause delays in taking and fulfilling orders by phone, thus increasing
the volume of calls a florist can handle efficiently and with
better customer service. MASLink enables delivery tracking, screen-pops
of important customer data on every inbound telephone call, complete
inventory management through integrated order entry with POS cash-n-carry
functions, graphical desktop call control with comprehensive messaging,
and web browser capabilities.
George K. Walker Florist in Winston-Salem, NC, installed the
integrated system just prior to Mother’s Day and was able
to increase orders by 20% by processing more calls and reducing
the average time agents were on the phone with customers from
4 minutes to 3 minutes. “We are very pleased, this system
is so flexible,” said Joe Hinson, president of George K.
Walker Florist. “It seems that anything we want it to do,
our new phone system can do.”
TeleVantage is an open systems IP-PBX that delivers unprecedented
communications capabilities to medium-size businesses, branch
offices and call centers. The flexible software-based feature
set, including intelligent call management, unified messaging,
automatic call recording, graphical desktop call control and the
comprehensive TeleVantage Call Center, is easy to customize and
administer, allowing businesses to dramatically improve customer
service and employee productivity. Built on industry standards
and supported by world-class Intel® technologies, TeleVantage
eliminates the need for proprietary hardware, enabling it to grow
and evolve as business needs change while maintaining a low cost
of ownership. Artisoft’s Open Communications Alliance is
comprised of industry-leading companies working with Artisoft
to deliver standards-based communications solutions with TeleVantage
as the focal point.
“TeleVantage is already providing our florist customers
with dramatic productivity and service improvements,” noted
Rob Black, Artisoft’s Product Marketing Manager. “Now
with MASLink, a florist’s phone system, which is critical
to their business, can become a competitive advantage.”
About Artisoft
Artisoft, Inc. is a leading provider of open systems IP-PBX and
call center products that deliver advanced functionality, flexibility,
and value to medium-size businesses, branch offices, and call
centers. Artisoft’s innovative software products have consistently
garnered industry recognition, winning more than 35 awards for
technical excellence. The company distributes its products and
services worldwide through a dedicated and growing channel of
authorized resellers. For more information, please call 800-914-9985
or visit our website at http://www.artisoft.com.
About MAS
McShan Abner Systems first introduced the MAS Solution in 2000.
It was created specifically to address the intricacies, concerns
and opportunities of the full service florist. The philosophy
of MAS developers is to take a customer-centric approach to developing
functionality of the product. With a combined 100 years of expertise
in the florist business, this company has listened to and developed
its products around an understanding of what florists need and
what customers want. Examples abound in every aspect of the product
from its robust delivery mapping system to its nationwide directory
for customer address completion at point of sale to its delinquent
payment system.
About Alternate Access
Alternate Access empowers service businesses to dramatically boost
their productivity and customer service levels by delivering converged
communications solutions – providing application development
and integration of software-based telephone systems, fax, interactive
voice response, speech recognition, web collaboration, call centers
and Customer Relationship Management. Customers include banking,
real estate, construction, staffing, florists, auto dealers and
other service businesses. Alternate Access quickly gets to the
core of how your business works and combines the convenience of
your telephone with the intelligence of your computer-for bottom
line results. Converged Communications for Competitive AdvantageSM.
For more information, contact us at www.AlternateAccess.com or call toll free at 866-831-9273.
For more information contact:
Diane Pettus
Pettus Inc.
919-542-7463
email: Diane Pettus
Mary Ellen Quinn
Artisoft, Inc.
617-354-0600 x342
email: Mary Ellen Quinn |
